A new brand that’s Certified Bonkers

Rarely do you get to create a brand that's sole purpose is to bring weird, wonderful, unbridled joy. Bonkers was one of them.

With just a name on a drawing board to start with, the very trusting design team at ZURU Edge/Rhodes Pet Science gave me free reign to stretch my brain into some seriously strange territory.

The result was a delightfully oddball brand strategy, positioning, tagline and tone of voice, and a brand new way of describing, drooling over and talking about pet snacks.

Bonkers’ Whiffy Good Snacky Snacks are delighting pet lovers all over the globe: currently the fastest growing pet treat brand in the world, it’s running wild in 13,500 stores (and growing), and has swiftly become the most liked pet brand on TikTok. 

Silver - The Drum Marketing Awards
Silver - Shorty Awards
Finalist - Best Awards 2023