A new identity for an established family business

DuCo, formerly Brewer Joinery, has been helping create spaces people love to be in for over 50 years. From their family-owned factory in the Waikato, their team designs, manufactures and installs premium quality joinery throughout the North Island.

With a growing business and new opportunities on the horizon, the company was ready for a rebrand to better represent who they now are, and where they’re heading.

In-depth conversations with clients, industry partners, and the Brewer team itself uncovered some common threads, as well as a rich opportunity for the brand to better communicate its strengths and difference.

Connection is the driving idea behind the brand, permeating every area of the business. This was brought to life with a new strategy to drive the brand’s external expression, as well as the internal team culture. A new name, DuCo was developed, along with a tone of voice, and brand language.

A modern identity by Perks Design plays on the theme of connection, visually articulated through crafted structures that join and connect. The rebrand for was a truly transformative refresh for the established business.