A luxury brand with an intriguing story

In a remote location of New Zealand’s North Island – away from the pesticides and modern agriculture – beekeepers work in harmony with their bees. A collaboration of close-knit friends and brothers, Hidden is about family and sustainability.

Operating in small batches in the remotest of areas, the name from the brand was inspired by the location, and the values-led, passionate way these makers operate. A positioning was developed which centred around their craft, along with a quiet yet intriguing tone of voice, story, and suite of brand language.

Silver - World Brand Design Awards 2023
Winner - Good Design Awards 2023
Finalist - Best Awards 2023