Evolving an established player into a future leader

When you’re taking an established business and evolving it to be future fit, it’s vital that everyone is on the bus. Looking at your business, and dissecting your processes, beliefs and values is not for the faint hearted, but architecture and interiors studio Wingates courageously dove in feet first. Fitting then, that the brand essence that best captured the truth of the organisation was Courageously Human.

Through workshops, brainstorms and lengthy discussions I was able to develop a bright new brand framework to enable both the internal uptake, and external expression of the brand’s exciting new direction as an organisation working with ESG at the heart. I developed the brand strategy, tagline, tone of voice and communications framework, which was brought to life by the team at Fuman design, with web design by Ghost Street.

 With a new tagline of ‘Humanity in Design’, and a new purpose ‘To use Design as a tool to create places that truly matter’, Wingates is able to stride courageously forward into the future.